Why You Do SEO in the First Place
So you’ve done your research about SEO. You’ve applied the principles. You’re starting to gain more traffic. But what is the point of it anyway? Conversion. We do SEO to get people to check out site out and hopefully make a conversion. Now you might be asking, “what is a conversion?”A conversion is the fulfillment of an action that you want visitors to your blog or website to do.Depending on the point of your blog, conversion can come in varying forms.
Different Types of Conversion
Some blogs simply want to be read and shared. Others capitalize on their popularity so they can sell ad space. Then there are e-commerce websites that are straightforward existing to sell things.
All these examples have different activities that they will consider as conversion. Sometimes, a single website can have different conversion activities depending on its pages.
For example, you have a blog about digital marketing. On your homepage could be a collection of latest blog post and a “Subscribe to newsletter” button. Then, you have the individual blog posts with social media icons at the bottom to make it easier for people to share. In each post, you have a link to your “sales” page where you offer your own SEO ebook.
Here’s a breakdown of the mentioned pages and their corresponding “conversion action”:
- Homepage – someone inputs email address and submits for subscription
- Blog post – someone completes a share in any social media
- Sales page – someone pays for the ebook
When you optimize a page to get people to perform a specific action, that’s your goal. That’s what you use to gauge conversion.
What to Do with Conversion
Now that you know what your specific “conversion” is, you can use that to measure if your SEO efforts are working effectively towards your goal or if it needs tweaking.
You can check out your site stats through Google Analytics (if you have it installed). This is a highly useful tool to measure traffic and know your audience.
It’s also good to note who your target audience is. For your digital marketing blog, since the topic is applicable worldwide, you don’t really have to filter out visits. But if you’re running an ecommerce site that only caters to the USA market, then you have to exclude visits that aren’t from your target market when you compute for your conversion rate. To get that all setup for your business you might need the help of SEO Freelancer that can do all that for you at ease.