The Biggest Seo Fails We Found In 2018
Which All Of Us Need To Prevent In 2019
Over the past 12 months, we have now seen a amount of failed SEO fails to have a negative impact on websites around the world. These days, we will probably reflect on some of the failures we all saw in 2018, to help you avoid making the exact mistakes in 2019. It’s all right…
Failure #1: Get an optimized site that works exceptionally well…. on the desktop
What happened? Last year, we were approached by a variety of new customers with optimized and well-structured websites including excellent content, which has always played well in the search. Suddenly, they scratch their heads and see traffic volumes drop without any clear reason. So, what has changed? Although this may happen for several reasons, we have seen a trend among potential clients who suffer from a similar problem. Their websites worked well in the background, but they were really under-optimized on the cell phone. This has led to a general decrease in natural classification and traffic.
Why did you do it? Back in March 2018, Google announced that they would finally deploy Mobile-First shortly after a year and a half of testing. While Google has historically evaluated the background edition of a web page after executing, indexing and ranking the content of a website, Google has instead started using the mobile version of a web page to perform these procedures. Thus, since the improvement in the deployment of indexing, sites that were not working as well or were under-optimized on cell phones have begun to see a decrease in traffic.
How to avoid it? One approach to ensure that your website is optimized for cell phones is to use Google’s Mobile-Friendly Test. Simply enter your website address and let Google analyze your website for you. You will then receive information on the compatibility of your website with cell phones, as well as information on how best to ensure that it is compatible with mobile phones when it fails the Google test. In addition, it is important to ensure that the content of cellular versions of web pages is not removed, simply to increase loading speed. The removal or concealment of quality items can also have an effect on optimizing the appearance of your website for Google. If you think your website has been affected by mobile indexing in case you are looking for additional details, call us. We would like to hear from you personally.
Failure #2: Migrate from HTTP to HTTPS… most of the time
What happened? Another frequent error we have observed over the past season occurred during the transfer from HTTP to HTTPS. Google first spoke with HTTPS as a permanent sign in 2014 and since then, evolution and SEO professionals have been working on designing websites and making them secure. Although this was mentioned more than forty years ago, we have certainly seen an increase in the number of people from companies and people asking for help after an HTTPS migration, even in the last year (probably associated with browsers like google Chrome that start showing pages on HTTP because ‘unsecured’ as of July 2018). Many of these requests came from people who had transferred their websites to HTTPS and, although the website looked good and the page URLs revolved around HTTPS, they were presented with a security error.
Why did you do it? Although getting your website on HTTPS is beneficial for a variety of different reasons, SEO content, it is essential that the migration is done correctly. Although you have used an SSL certificate and redirected to your web pages for their HTTPS equivalent, you cannot forget the additional elements inside the site. When you have resources placed inside a page that loads inside an unsecured HTTP link, your page will always turn out to be independent of the URL of the web page around HTTPS.
How to avoid it? To be able to work around these problems, you must make sure that all the tools of your website (images, scripts, videos, iframes, style sheets, etc.) will also be on HTTPS. Most of the time, the internal resources of the website will have been transferred to HTTPS as part of the integration of their SSL certificate. On the other hand, the unwanted code remains from the HTTP model — it is possible to correct it by updating your code to mean the HTTPS equivalent to each of these components. As far as external sources are concerned, it is very important to have HTTPS sources as well, in order to be able to prevent any error problems revealing traffic on the site. If you need help or want more details on the benefits of using HTTPS, contact all our SEO specialists here in Varn.
Failure #3: Start a brand new fully optimized website before coming back and seeing traffic running at…. but the visits are falling to zero.
What happened? The next failure in this site is something we have seen happen again and again over the past ten years. Although it is not necessarily unique to 2018, it is something that can have a negative effect on your website and can still be fixed very easily in a few minutes. SEO is constantly evolving, so it is important to stay at the forefront of competition and in addition to the most recent updates of the algorithm – starting in 2019, we should not spend key time fixing problems that are covered in the most fundamental of all SEO guides. So, if you have recently created a new website and have noticed a dramatic drop in traffic, read… our tips below can only help you.
Why did you do it? There is a range of traffic patterns can fall to zero if starting a new website – we will have a look at the most frequent. 1 difficulty we often see when buying a potential customer’s website is the lack of any kind of monitoring code. If your Analytics accounts do not contain any visitor information, it is very likely that the monitoring code from the previous website has not been added to a newly established site — whether it is the Google Analytics tracking code or the Google Tag Manager container. Another problem we have seen more frequently than you might have imagined is the robots.txt file on a website. Many growing companies prohibit a website from being indexed in search while it is in evolution, which is quite understandable. But, people forgot to enter and exit the prohibition principle they put in the robots.txt file. Although your brand new website is now accessible and online, it will have completely disappeared from Google.
The best way to avoid it? Although these cases are not the only reasons why your traffic may have dropped drastically, they are certainly a fantastic place to start looking. The real-time part of Google Analytics can allow you to test the monitoring of a brand new website (as long as your IP address has not been filtered) and Google Lookup Console also allows you to examine your robots.txt file without difficulty. If none of these options help and your website continues to experience a decline in traffic, let people understand. We would like to hear from you personally.
If you have seen other major SEO failures over the past year (or maybe 2019), let us know! In case you need SEO Specialist in Delhi, then let me know, I’ll see what I can do for you.