SEO Expert in Delhi – Honest SEO Consultation in Delhi
Having bad dreams of SEO? Well not anymore. I am sure you must have consulted few SEO Companies in Delhi or SEO Services in India or SEO Expert in Delhi as of now but still have not found the “magic bullet" as of yet.
Meet me & see how I ace those targets by hitting right through them as we move bigger & bigger in terms of your brand SEO power.
In the meantime, go ahead & educate yourself more on SEO by reading the guide I have created for you all.
Yes, there are many SEO Consultants (or experts) that can let you know all of the written below content but as a layman yourself you need to understand the basics first, I would request you to give this information a good look so as when next time you are meeting a so called best seo expert in Delhi or NCR, you would have some cards in your hands to play with.
You Possibly want to know that can I do all that it takes for SEO Success? To put things in line for you, Yes, I take care of everything that SEO crosses it’s path with.
- Website Audit
- Content Optimization
- Reverse Engineering About Competitors Success
- How to Replicate the strategies used by Competitors
- Backlinks (Backlinks That Matter Actually To Push Your Website Up on Google)
- Keyword Mapping
- Fixing Dups, Canonical Issues, Broken Links & 404 Errors
- Schema Markup
- Optimizing Google MyBusiness Listings
- (No Matter What I Rank Your Keywords)
So you come across world’s most popular blogs & see the engagements over there from their target audience & you go like “How the hell they have been doing so good?"
Wondering to find the “abra kadaabra" for these websites? There is no magic people, it’s just that they have realized the importance of being seen & heard by their target audience & now is the time that you understand that too. They have understood the fact that great content is not the only magic bullet in their magazine but alot of other things that goes down the line.
After all, if they website is not being found online then who cares if they have amazing content, right?
Lemme Explain All This Over a Call To You – Seems Legit? Right?
Probably You Might Not Have The Time To Read All About SEO Process Mentioned Below & somewhere down the line You also might feel lost in the processes involved in SEO. Give me your vote of confidence & let’s talk about it at +91-9953318389
Before, we get any further, lets get to know what is Search Engine Optimization.
What is Search Engine Optimization – SEO Expert in Delhi Explanation
To generalize SEO, it’s a form of marketing. The process of optimization of your content so that more & more people can find it online.
It’s different from paid strategy as it’s organic which means you are not willingly going to put money directly for SEO to see the charts growing until or unless you hire someone for your brand to do it.
SEO is easy to follow if you are being trained by sought of SEO Experts & after you have understood the fact that first you need to help search engines so that they can process & index your content & second, your content needs to be optimized for the search engine so that it scores the top ranks on SERP’s & for that best digital marketing consultant in Delhi can help you.
You need business then you got to be creating a content that the search engine process & then serves directly to the people who are searching for it. That’s how the best seo expert is going to favor you. More traffic, more leads, more cost effective marketing you are into.
SEO Services in Delhi That Brings Results on ROI
Finding an SEO Professional in Delhi for successful search engine optimization and preventing it from being ripped off by dubious SEO agencies is still a big issue. It is important to avoid expensive or annoying mistakes and go into typical procedures of black sheep among the SEO providers. In this guide we explained the process of selecting best SEO expert in Delhi & you will be able to quickly differentiate between good and less good agencies.
If you want to be successful on the Internet, you can’t avoid SEO. The importance of SEO has grown to the same extent as the importance of search engines or search engine optimization. Intelligent SEO (search engine optimization) measures lead to high positions at Google and Co. – if you do it right. You can find out how to do this and how to avoid mistakes at the same time here. Technical SEO Services can be easily found online but best seo services are those which delivers value with best SEO practices of search engine optimization. In addition to our SEO Experts, would you like to take advantage of other seo services in Delhi such as SEM, web design, email marketing, mobile app, online reputation, mobile seo …? Contact us to know more!
Important: SEO is not the same as SEM. Because SEO should only optimize the organic or natural search results for your own offer. SEO does not include the paid ads (Pay Per Click) that you often see in the first position on Google. How to optimize these results is the subject of SEO (Search Engine Optimization). SEM (Search Engine Marketing) is the generic term for Adwords.
Simply put: SEO is the art of placing a website at the top of organic search results on Google – without paying money for ads (Pay Per Click). Search engine optimization is ultimately aimed at increasing the number of visitors. SEO targets more traffic.
Iamdigitalninja is a pioneer provider of SEO Services in Delhi that has been delivering SEO based growth search engine optimization (SEO) to many companies in Delhi.
Does Google offer SEO services?
No Google doesn’t provide SEO services in Delhi NCR to anyone, infact Google is a search engine that people use to search related keywords to what they want to find online.
In practice, SEO means search engine optimization for Google, the top dog among search engines. There are of course other search engines. These figures, which refer to the market shares in India in February 2018 , show that their relevance for SEO is only minor :
- Google: 85.8%
- Bing: 10.3%
- Yahoo: 1.8%
These numbers speak for themselves – and they only apply to desktop devices. The statistics of market shares look really scary when you look at the numbers for mobile devices :
- Google: 98.4%
- Yahoo: 0.8%
- Bing: 0.4%
WHO IS SEO WORTH FOR?
Who needs SEO? A simple answer: everyone who works on the Internet and wants to attract visitors to his site. This can be a blog, a company’s website or an online shop. The importance of search engines as a source of traffic is immense. The majority of visitors usually come from organic searches on Google. In addition, there are also direct calls (typing in the address in the browser), visiting via a link, clicking on an ad or mentioning a website or brand in social media by using best social media marketing practices.
The origin of the views strongly depends on the type of website. However, the importance of search engines is outstanding. This can be seen from the fact that most Internet users have selected Google as the standard search engine and usually also as the start page. The most popular browser (Chrome) also comes from Google
ONLINE SHOPS
The sales figures for sales on the Internet are constantly increasing. More and more people are using the Internet as a shopping mile. The growing offer also has a major disadvantage for the individual online shop operator: the competition is growing. Especially in a market where there are many suppliers of comparable products, it is a challenge to stand out from the competition. Because more and more users also ask Google when searching for products, a high position on the Google search results page is essential for good sales figures.
COMPANY WEBSITES
What was a company’s showcase yesterday is today its website. The reputation of a SEO agency or any company in Delhi – regardless of whether it is small or large – depends crucially on its presence on the Internet. The most important advantages of search engine optimized websites for companies:
- A good position for the most competitive keywords in the respective industry guarantees digital attention.
- Local SEO (search engine optimization for the region) secures valuable market shares for companies that particularly target audience local customers.
- Above all, new customers are reached via the search engines, but loyalty of regular customers is also secured.
SEO Agency plays a special role in content marketing. Modern companies rely on informative content with added value instead of confrontational advertising. In this way, those interested can access the website on their own. For content marketing in particular, it is important to rank as well as possible for the relevant keywords.
LANDING PAGES
Landing pages are websites that only deal with a specific topic and do not necessarily have to be part of the navigation of a company website or any industry company in Delhi. They are mainly used for certain products or campaigns. The usual SEO (search engine optimization) principles also apply to landing pages. Because of their one-sided focus on a specific topic, they are particularly suitable for narrow keyword groups.
SEO IS NOT EVERYTHING
The importance of SEO for your own goals always depends on what those goals look like. There are hardly any alternatives to SEO on the Internet, but there are many accompanying measures. For example:
- paid banner advertising
- Google Ads (Pay Per Click) (paid ads in the search result lists)
- Campaigns on social media marketing channels
- Offline advertising (posters, brochures and the like)
It is important here that the various advertising measures are coordinated and result in a holistic strategy.
HOW MUCH DOES SEO COST?
SEO comes at a price as a professional service. However, a general answer to the question of how much money SEO costs is not possible. Because SEO always depends on individual factors:
- What is the SEO company in Delhi goals for you?
- For which keyword should the ranking be optimized? For highly competitive keywords, sometimes complicated and extensive measures have to be applied.
- What is the search volume for the respective keyword?
- What is the current state in terms of SEO? Is the page already partially optimized?
Professional search engine optimization (SEO) costs money – there is no question. However, it is even more expensive to do without SEO. Because then visitors and sales will surely stay away.
ARE CHEAP SEO OFFERS WORTHWHILE?
Again and again you come across offers that promise amazing SEO success for little money. “Number 1 on Google within a very short time for 10000 INR?” Of course that sounds tempting. But behind it is never what is promised. Because SEO is …
- … A professional service that requires know-how and expertise,
- … a complicated process, the success of which is only visible after a certain time – but then has a long-term effect.
This is mainly because Google keeps its algorithms secret. The criteria for ranking specific search terms are only partially known. In total there are over 200 so-called ranking factors. In addition, these algorithms are continuously changed and updated. Professional search engine optimization (SEO) is therefore always up to date.
No SEO wisdom applies to eternity. What promoted the ranking yesterday can already be a negative factor today. Sustainable search engine optimization (SEO) is therefore a permanent process.
HOW MUCH MONEY TO INVEST IN SEO?
What is the ideal budget for SEO? This question can only be answered for individual cases. Your own SEO strategy and the associated costs depend on many factors. Here you can orient yourself on the following questions:
- How important are the rankings for a certain keyword?
- How does SEO relate to other marketing tools of the SEO company in Delhi?
- For which SEO measures can own resources be used?
- What is an external service provider needed for?
Every company in Delhi ncr that is active in ecommerce solutions is usually dependent on SEO or some SEO agency to improve its position in the market. In principle, this is independent of the amount of the budget. Because even small SEO measures can often have a big impact.
Google is by far the largest traffic provider for websites. It is therefore essential for success on the Internet to monitor and improve the search engine rankings on Google & it establishes top internet marketing services.
HOW DOES A SEARCH ENGINE WORK?
Search engines scour the World Wide Web – naturally fully automatically. So-called crawlers are used for this, which follow the link structure of the Internet. They record the content of each page that is found in an index.
The crawlers (Googlebots) scan the Internet and set up an index. This index is a kind of directory of the contents of the network. If a user submits a query to Google, this index is first searched.
WHAT CONTENT DOES GOOGLE SEE?
Crawlers follow the link structure of the web. They analyze this structure and thus determine how the pages are linked to each other. As a (very rough) rule of thumb:
A link is usually (!) A positive vote for the page.
Backlinks (links from external sites to your own site) are therefore popular – if they do not come from a site that is classified as bad. Then it can quickly become dangerous. Bad neighborhood (bad backlinks) is top SEO poison. A regular backlink audit therefore protects against loss of position & a top SEO services seo company in Delhi NCR must know how to pick online reputation along with Social media marketing or social media optimization.
In addition, there are also the keywords – i.e. relevant keywords or combinations of several keywords. Google’s algorithms primarily capture the text on a website. Again, the keywords are important here. Google records the relevance of a website according to various criteria. Examples:
- How often does the keyword appear in the text of the website?
- How often are links to the keyword as link text?
- How often did users click on the page after entering a certain search term and stayed there (and did not jump)?
These are just a few aspects. Important: What these criteria look like in detail and the weight of each criterion is a well-kept secret. However, certain results allow conclusions to be drawn about these criteria. Finding this out is the job of top SEO experts.
KEYWORDS: THE MORE THE BETTER?
In the early days of the web (which were also the early days of the search engines), and on the top SEO was quite simple: lots of links from external pages, use the main keyword on your own page as often as possible – there was already a good place in the SERPs (Search Engine Result Pages , or in India: search results pages). But over time, Google’s algorithms became increasingly intelligent and quickly recognized tricks for keywords. Today, keywords, synonyms and high-quality content are used to generate positive reactions from readers.
Tip : Keyword spamming is counterproductive. The inflationary use of a keyword is considered bad quality by Google.
How to use the main keyword optimally? Definitely not inflationary, but at least once
- in the title tag,
- in the meta description,
- in the url,
- in the H1 heading,
- isolated in H2 or H3 headings (if it fits)
- as an alt attribute for an image file
- as well as every now and then in paragraphs.
It is also helpful to label the keyword in bold or italics. TF * IDF also plays a role in this context. This complicated formula represents the optimal ratio of keywords to other terms. Your own texts can be checked online for their TF * IDF suitability.
With new updates from Google, the selection and optimization of content for certain keywords is becoming more and more interesting.
With the so-called BERT ( Bidirectional Encoder Representations from Transformers) update, Google wants to improve the understanding of so-called long-tail search queries and display results that are as relevant as possible. Natural Language Processing (NLP) now enables Google to understand the semantic context of a search query even better.
DOES GOOGLE ALSO MEASURE VISITOR REACTIONS (SO-CALLED USER SIGNALS)?
Google registers almost everything that is important for the evaluation of a website. This also includes the reactions of the visitors. And these reactions are always related to a specific keyword. If, for example, it turns out that visitors who formulate a keyword or a question quickly return to the Google results list after clicking on page A and select another offer, this is an indication that the page for answering the Question gives little. Such reactions have a negative impact on the ranking.
On the other hand, it is a positive indicator of the keyword relevance of a website if the visitors stay on the website after clicking on the entry in the Google results list and carry out a certain action, e.g. clicking on a subpage or a general call -to-action.
SEO OR SEM? OR BOTH?
Search engine marketing (SEM) (Pay Per Click) is SEO (search engine optimization) plus SEM. SEM mainly refers to Google Ads (Pay Per Click)(formerly Google AdWords). It is advisable to rely on both options and to balance the weaknesses of one channel with the strengths of the other. If a page for a certain search term ranks very well in the organic search results, expensive Google Ads (Pay Per Click) are not necessary – because your own offer is already at the top. However, if the organic SERPs look negative, this can be compensated well with Google Ads (Pay Per Click).
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HOW DOES SEO WORK?
SEO is almost a science. Since search engine optimization (SEO) is essential for many companies, large sums are sometimes paid for top SEO measures. Many details of top SEO are kept secret, other details are known.
WHAT IS THE DIFFERENCE BETWEEN ONPAGE SEO AND OFFPAGE SEO?
SEO is a multifaceted area that uses various methods to optimize the pages for search engines. The distinction between on-page SEO and off-page SEO is fundamental to SEO:
- Onpage SEO : This includes all search engine optimization (SEO) measures that are carried out on the site itself (programming, keywords, design and the like).
- Offpage SEO : This part of search engine optimization (SEO) includes all measures outside the page itself. This includes in particular backlinks, i.e. links from external pages to your own website.
Onpage optimization in particular is a wide field. This is not just about keywords, but also about the information site architecture of a website and technical optimizations. In particular, the following should be noted:
- Meta tags that give search engine crawlers quick pointers to website content,
- the optimization of the page speed, i.e. the construction of a page in the browser,
- the suitability of a website for mobile devices (responsive design),
- the internal linking of a website and user-friendly navigation
- the integration of various media formats (for example pictures, interactive graphics and videos).
WHAT IS METADATA?
A website does not only consist of visible content. The source code of a website also contains so-called meta information or meta tags. Tags (pronounced “Tags” in English) are labels that are embedded in the content of a file. The source code with the tags is written in the markup language HTML. An HTML file basically consists of two areas:
- The area consists of meta information, functions and references to design templates.
- The area contains the visible elements.
Meta information is particularly important for the crawlers from Google and Co. And there are again two meta details that are crucial for SEO: Title and Description.
THE TITLE META TAG
“You never get a second chance to make a first impression." You will never get the chance to make a first impression again. This well-known wisdom applies particularly to the title tag. What is written in this title tag is not immediately visible on the website, but mostly only in the browser tab. However, the following is crucial: Google uses the content of the title tag as a heading for the entry in the search result list. That means: The first impression that a potential visitor receives from a website is this entry. It is therefore logical that the main keyword for which the page should rank should be included in the title tag if possible.
WHAT IS AN XML SITEMAP AND WHAT ROLE DOES IT PLAY IN SEARCH ENGINE OPTIMIZATION?
An XML sitemap is a file that lists all of the subpages of a website. Such a file is usually created in XML format, but a sitemap in HTML format is also possible. Sitemaps offer a quick and comprehensive overview of the content of a website.
There are two ways to tell search engines about the existence of a sitemap:
- the direct submission of a sitemap to the search engine, for example the Google Webmaster Tools
- a general note for the crawlers of all search engines in the robots.txt file (“sitemap: filename")
It is best SEO practice to use both options: registration with the main search engine and the note in the robots.txt file for all other search engines.
How Are Images Optimized For Search Engines?
A website without images looks bland. Photos and graphics loosen up the look. They also serve as eye-catchers and attract attention. However, the importance of images for SEO is often underestimated. Because they can also be optimized for search engines. The following two points are particularly important:
- The file size of an image must not be too high, otherwise the page speed will be throttled. Pagespeed (the loading speed of a page) is an important ranking factor.
- The image can be provided with additional information for search engines in the source code of the website.
Information about the content of the image is displayed with the so-called Alt attribute, which is located in the img tag (img for image):
This information is before important for Google image search. Many visitors come to the website by searching for photos on Google. Meaningful alt tags make it easier for Google to assign images to a topic
Internal Linking Strategy: What Does An Optimized Internal Linking Look Like?
Links determine the site structure of the Internet. Backlinks from foreign and positively rated pages to your own page are in demand because they are rated as a recommendation by search engines. The internal link on your own website is also important for SEO.
However, in order to grasp the importance of a subpage in the overall context of the website, an intelligent internal link is indispensable.
- The so-called anchor text plays a special role in the internal linking . This is the textual content of the link that the visitor clicks on. The search engines also record this anchor text because it provides information about the content of the linked page.
- The visitor should reach the goal with a maximum of three clicks. Accordingly, the navigation should not have too much depth.
- If you want all subpages of a website to be recorded by Google, you must ensure that each page is linked internally.
TECHNICAL SEO
Technical aspects also play a major role in search engine optimization (SEO). Above all, the loading speed of a website, correct HTML labeling and the mobile suitability of a website have a major influence on the ranking.
PAGESPEED
Pagespeed, i.e. the speed at which a website is fully loaded, is an official ranking factor for Google. The fact that this factor is included in the evaluation is due to the user experience. The technology of the Internet is becoming more and more mature, the users are used to the ideal that a page is immediately completely visible – especially on mobile app devices. In general, it can be said that a page load of less than 3 seconds is acceptable.
CORRECT HTML
HTML is the language of the internet. Every browser “reads" the HTML source code of a website and displays it on this basis. Additional style sheets ensure the design, but they play a subordinate role for SEO.
MOBILE FIRST / Mobile App Traffic
The internet is becoming increasingly mobile. This development has also had an impact on the Google index – with dramatic consequences for website operators. Since 2018, the following applies: The mobile app version of a website is the basis for indexing.
There are two basic ways to prevent this:
- Two versions of a website are created: a desktop version and a mobile app version.
- Responsive web design: The website is suitable for both mobile app and stationary devices because the web design adapts flexibly to the device.
Google officially prefers the second variant and provides webmasters with a how-to . That is why responsive web design is currently “state of the art” in web design – and this will probably remain so in the foreseeable future.
OFFPAGE SEO
HOW DOES THE BACKLINK STRUCTURE WORK?
Building an effective backlink structure is the main task in the context of offpage SEO. But how do you achieve such a backlink structure? Ideally, this will be the case if the site offers high-quality content and is therefore voluntarily linked by other sites and is therefore recommended. But of course it doesn’t hurt if you help a little. What should you pay attention to?
- Only topic-relevant backlinks are helpful. The anchor text is also very important from this point of view. Irrelevant links can also cause damage if the website is misclassified by Google.
- Backlinks from sites that Google classifies as inferior are also harmful (bad neighborhood).
- Really organic link building takes time and largely develops on its own.
- The link exchange (“Link me, I link you") can also look suspicious.
Attention : Caution should be exercised when building a good backlink structure.
What Additional Off-Page SEO Measures Are There?
Offpage SEO (search engine optimization) is often reduced to providing as many backlinks as possible. But there is more to professional off-page search engine optimization (SEO). Not every successful offpage optimization ends with a new link to your own page. The goal of offpage SEO (search engine optimization) is to increase the popularity of your own website. This goal can be achieved with various methods. Different channels are used – and this includes, for example, classic advertising in print media or activities on social media commonly known as Social media marketing (SMM) or social media optimization(SMO) . Offpage SEO (search engine optimization) strategies beyond link building mostly only have an indirect effect on the search engine ranking, but do have a lasting effect. The reasons are as follows:
- Activities on social media, events and campaigns support the long-term reputation of a company (and thus awareness of the website) and brand awareness.
- Social media marketing or social media optimization on social media portals in particular offer the opportunity to get in direct contact with customers. This increases the number of visitors to your own website, even without linking – and Google also registers this.
- Likes and shares also lead to more visitors.
It is not certain whether Google directly evaluates social signals such as likes and shares as a ranking factor. Nevertheless, social media marketing or social media optimization is part of every intelligent marketing strategy.
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HOW DO YOU MEASURE SEO?
The success of SEO measures is measurable. The overarching goal of search engine optimization (SEO) is clear: more visitor numbers and higher sales. But there are also other methods to measure the effectiveness of measures.
THE MAIN SEO KPIS
Which key figures indicate the current state of a website / web design and the success of search engine optimization (SEO)? First a brief overview of the most important KPIs (Key Performance Indicators):
- Ranking : What is the position of the page for a specific search term?
- Number of visitors : How many users visit the site in specified periods?
- Click-through rate (CTR) : What percentage of those who enter a search term on Google and see the website in the SERPs also click on the page?
- Bounce Rate : How many users jump off after visiting the first page of a website?
- Length of stay : How long do users stay on the site?
- Visibility index: The visibility index is a value that is measured, for example, by providers such as Ahrefs. The visibility index is closely related to the number of visitors to a web design.
HOW DO YOU AVOID GOOGLE Penalties?
The Google quality guidelines also deal with illegal procedures that can lead to the page being removed from the index – the maximum penalty for anyone who is active on the Internet with a website. But if you deal with the Google guidelines and comply with them, you will play it safe in the long term. There are seven tips for safe search engine optimization (SEO):
- Beware of automatically generated content. This includes, for example, unchecked machine translations, articles created with text spinners or compilations from various network contents that do not contain any added value. However, intelligent programs often deliver good results for product descriptions.
- Google considers participation in link exchange programs for the transfer of a pagerank as a manipulation attempt. This also includes purchased links, excessive links in comments or the use of programs that automatically post links.
- Also avoid doorway pages, the purpose of which is to only redirect to another page, but which are themselves loaded with relevant keywords.
- The same applies to so-called cloaking. The search engine is presented with a page that is optimized for a specific keyword. The users themselves are shown a completely different page (for example with advertising).
- Attempted manipulations also include hidden texts (for example, white writing on a white background) that the user does not recognize, but is registered by the crawlers as the content of the web design.
- Excessive use of keywords (keyword spamming) also leads to devaluation. Too many and superfluous keywords offer no added value to the user.
- Google classifies copied content (duplicate content) from other websites as worthless.
FEATURED SNIPPETS: THE COVETED POSITION ZERO
Google’s position 1 is good. But there is an even better place: the zero position. This includes the so-called featured snippets. Some search engine optimization seo company in Delhi already describe featured snippets as the new “SEO gold”. A featured snippet is a highlighted search result that gives the user a quick answer to a question entered in the search field. Google uses the content provided by the website in question. A featured snippet has two immense advantages:
- It appears at the top of Google.
- It’s free.
Featured snippets should not be confused with Google Ads (Pay Per Click). But how do you achieve the coveted position zero? When creating online content, you orientate yourself to a question (“What is …”, “How does it work…”, “Where can I find…”) and formulate a short and accurate answer. One or two sentences, bullet points or small tables are ideal for this. Because featured snippets are very valuable for search engine optimization, it is of course difficult to really reach position zero. Because the competition doesn’t sleep.
WHAT DOES AN SEO AGENCY DO?
Anyone who regularly checks their spam folder knows the typical e-mails that promise fast SEO success for little money: “In a short time at position 1", “Your offer at number 1 on Google" or “The new SEO- Turbo brings your website to the front ”. Not much can be thought of such offers. The fact is: Nobody except Google knows the algorithm that determines the SERPs. In addition, Google continuously updates and adjusts the algorithm. So what can a reputable best SEO expert in Delhi do? If you rely on quality, you can be sure that you will achieve good long-term positions with Google and Co. However, the prerequisite for this is that the goals of working with an best SEO consultant in Delhi ncr are set out precisely.
HOW DO YOU CONTROL THE SERVICES OF AN SEO Expert in Delhi?
Better rankings, more traffic, good conversions and therefore more sales – the goal of search engine optimization is obvious for commercial websites or web designs. Given the importance of search engine optimization for these goals, it is crucial to choose the right best SEO guy in Delhi NCR. Term contracts have proven to be efficient here: the continuous work on optimization for Google. It is crucial for the success and control of the performance that the goals of such a contract are set out in writing as far as possible. Examples of such goals are:
- Better ranking for selected keywords
- More traffic from organic search results
- Higher conversion rates
- Higher sales figures
The individual best SEO goals are always related to the general marketing strategies of a company and should therefore always be coordinated.
WHAT IS THE DIFFERENCE BETWEEN CONTENT MARKETING AND SEO?
Content marketing has been the predominant strategy in the online area for several years. This means the approach of winning customers with useful information. Content marketing is therefore a special area of inbound marketing. In inbound marketing, the customer is not confronted with advertising, but comes to the offer alone because he is looking for information. Content marketing measures and SEO complement each other. Content marketing aims to present high quality content for users. Since search engine operators try to deliver the best SEO possible result for their search query, it makes sense to focus on good content in SEO.
- Content marketing regularly produces fresh content that has a positive effect on the search engine ranking.
- Technical SEO measures have a positive impact on the user experience and thus promote the willingness to consume good content.
- Strong content as a result of intelligent content app marketing strategies leads to backlinks on its own, thus supporting an essential part of offpage optimization.
Content marketing is a comprehensive and holistic concept that cannot do without the technical help of SEO. The fact is that search engines are still the first address for a search. This is likely to remain the case for the foreseeable future. When content app marketing and SEO service plus web design go hand in hand, the results are impressive
THE SEO GLOSSARY
The most important terms around search engine optimization
- Bounce Rate : Percentage of visitors who only stay on one page of the website and then leave the website.
- Alt attribute : The Alt attribute is used to describe an image on a website or a web design. This attribute is particularly important for Google image search.
- Anchor Text (also: anchor text): Clickable text that serves as an external or internal link.
- Backlinks : Links from strangers to your own page. Search engines rate backlinks as a positive vote for the linked page if the linking page itself is well rated.
- Click-through rate : The click-through rate (CTR) is the ratio between the number of times a link is displayed and the number of clicks on it.
- Cloaking : A form of black hat SEO in which the search engines are shown a different content than the visitor to the website.
- Content marketing : Content App Marketing strategy that relies on useful information that potential customers are looking for. A good content offering strengthens the reputation of a brand.
- Conversion : The “conversion" of a website visitor to a customer. For commercial websites, this is the long-term goal of SEO.
- Domain trust : trustworthiness of a website. A backlink from a page with a high domain trust has a positive effect on your own page. Also with a hidden WHOIS so that you have your rights reserved.
- Duplicate content : If the Google crawlers register on a website content that already exists in the same form on other pages, this can lead to devaluation. On the contrary: unique content.
- Google Ads (Pay Per Click) (formerly Google AdWords) : Google advertisements that appear when certain search terms are entered. Advertisers pay per click on the ad. The more competitive the search term is, the more expensive the ad prices are & it not decided by any SEO services in Delhi.
- Link Juice : “Link power” that arises from the fact that your page receives a link from a high-quality website. This link power is transferred to the linked page and has positive SEO effects.
- Local SEO : Local search engine optimization. Local SEO measures achieve better visibility for users who are looking for regional offers.
- Offpage SEO : All SEO measures that start outside of a website. These include, for example, optimizing the backlink structure and avoiding bad neighborhoods.
- Onpage SEO : All SEO measures that start directly on the page. This includes, for example, metadata, XML sitemaps, image optimization, heading structure, navigation, responsive design and internal linking.
- Rich snippets : Additional information about a website that appears in the SERPs in addition to the title, URL and page description. They attract more attention from the user.
- robots.txt : Text file that is saved in the main directory of a website and informs crawlers which subpages of the domain may be included in the index.
- SEM : Search Engine Marketing is a sub-area of search engine app marketing that mainly deals with the display of advertisements after entering a specific search term. Google Ads (Google AdWords) (Pay Per Click) is of particular importance here.
- SEO : Search Engine Optimization. This includes all measures that improve the ranking and the click-through rate for organic search results.
- SERPs : Search Engine Result Pages. Search results for a search query that are sorted in descending order of relevance.
- Social Media signals : feedback from users via social media marketing services channels, such as likes and shares. It is not certain whether these will have an immediate SEO impact.
- Search engine : Program for the targeted search for websites. By far the most important search engine is Google.
- URL : URL (Uniform Resource Locator) is the standard for an address on the Internet. Every address is unique. The domain is only part of the URL. The keyword in the URL generally leads to better visibility
- XML sitemap : XML file that contains all the subpages of a website. This makes search engines easier to index. There are also sitemaps in HTML format.