SEO and Web Design for Reputation Management
Iamdigitalninja – the author (or sponsor) of this article is a Delhi website design agency specializing in services like web design and international as well as local Delhi SEO.
As an entrepreneur, you would certainly know the importance and significance of the reputation of your business, as it can have a profound impact on your sales, revenues and profits.
This already important factor has assumed an even greater significance in the digitally connected world that we live in today, where almost any kind of information, including company and product reviews, is easily and immediately available at the click of a mouse.
According to a 2013 Dimensional Research survey, as many as 90% of the respondents said they had read positive reviews before deciding to buy and 86% had read negative reviews before deciding not to buy.
This goes to establish the impact of online reputation management on a business or service in no uncertain terms, with a simple equation: positive reviews lead to more sales, negative reviews lead to less sales.
The online reputation of your business can come under threat due to any one or more of the following reasons:
- A justifiably dissatisfied consumer posting a negative review. (We all make mistakes, right?)
- An unjustifiably dissatisfied consumer posting a negative review. (This happens to be a fact of business life that every business/entrepreneur has to learn to live with)
- A jealous and/or unethical competitor ‘sponsoring’ publication of negative reviews for your business/products. (Incredible as many of you might find this, it can – and does – happen for real; you better believe this.)
No matter why or how the reputation of your business comes under threat online, the result would usually remain the same – loss of sales. On the other hand, positive reviews would lead to more sales.
An aesthetically pleasing, useful and easy to navigate web site can be your first weapon of choice in terms of managing and protecting your online reputation, as such a site can lead to an overall positive impression for your business. Sound, scientific, knowledge-based SEO (Search Engine Optimization) implementation on the site would go to add icing to the cake, as this would cause your site to show up right at the top of the results when your potential buyers/consumers search for your company name and/or products on the search engines.
A good web design and SEO can go hand-in-hand and work very well together if both are done by the same team or agency. A satisfactory in-house combination of these two skill sets (web design and SEO), however, is not very easy to find, since typically, good web designers are not good SEOs and vice versa.
Iamdigitalninja, a Delhi web design and SEO Freelancer brings this precise combination to the table by offering integrated website design, development and SEO services all under one roof, which will naturally and automatically facilitate the task of online reputation management for your business as well.