SEO and Keywords – All You Need To Know About It
“Everything is available on the Internet”- this has become a myth. Internet is the most important tool of globalization. Whenever you have some query you just type that query in the search engine and press enter. The search engine provides you with a selection of websites that meets your search demand.
You have wondered how these websites are ranked, for that you must know about this smart web marketing tool known as Search Engine Optimization (SEO). This SEO allows your site to be ranked higher than millions of other sites for a particular query. Thus, it enables you to get ahead of the traffic in the search engines.
What is SEO all about?
An article is not enough to deal with the whole idea of Search Engine Optimization; there are classes available that deals with the different dimensions of SEO and also talks about the different criteria based on which ranking is done for different search engines.
Something that one needs to be clear about SEO that the search engines are not like humans and SEO are powerful search marketing technology. This is important to understand that search engines do not view the webpage the way we do.
This point was but had to be kept into consciousness. So search engines do not depend on the beauty of the page or its design; they are text driven. So in order to deliver a simple result the website has to certain process simultaneously such as crawling, indexing, calculating relevancy and retrieving.
Keyword is the most important element for all the search engines. The search strings are matched with the keywords. To be ranked successfully in a particular search engine it is crucial to choose the correct keywords for optimizing. So if the keyword is not selected properly it will be a waste of money and time.
The keyword must be chosen on the basis of what the online population is asking for or on the basis of what your competitors are using or what the words that defines your website the best. The internet traffic is very high, so one word search string is not a realist idea, it is always better to have two to three word search string.
That will ensure a constant top position. Other important factor is having keywords at important places such as URL, file name, page titles and headings.
The basic principles of all the search engines have minor differences but to have best of rankings the optimization has to be done carefully better in presence of experts.
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