Off-Page Optimization: The 5 Commandments
Probably, off-page optimization is what separates men from boys- what sets SEO experts apart from the self-declared professionals. Winning in on-page optimization-you know the stuff: keyword density, alt tags, content is king and all-is sadly just half the trail.
If you’re really into mastering the art of Search Engine Optimization, you have to learn how to market beyond your page.
1. Be active in social networking sites There are two big reasons why you should start building your online network through the social media: first, because it will bring you buckets of link juices Second, because millions of your potential clients are out there. If you want to bag some amount of popularity, there is no reason why you should not create an account on the biggest social networking sites like Facebook, LinkedIn and Twitter.
2. Sport Blogging and Article Writing Posting articles and information may not directly affect your score in Google’s algorithms. However, if people credit you for giving them information, or better yet, if the article stirred opinions from your readers, there is a higher possibility for natural exchange of links. And take note of that, natural. Let’s accept the fact: traffic is people, not numbers. If you want to get them, you need to go beyond computer-level of thinking. Blogging and commenting make potential clients comfortable because there is real flesh and blood behind the company site. What more, it keeps your communication line open to people and related industries.
3. Practice Article Submission Submission is done to blogs and articles like soft copies of newspapers go to publishing houses. More publicity means more readers. Since directories are also websites, you get the precious links for your off-page optimization aside from the primary benefit of wider coverage. What’s more, your write-ups will be read by targeted people because you will be categorized by the directory. You may submit your releases to many directories, however, not on the same date or Google may classify it as spam.
4. Content is King, Link Baiting is Ace ‘Tis the explanation why infographics is such an online fad: people need entertainment and information, not a caravan of look-at-our-product campaigns. Believe in the power of shareware. Make your content so good it makes people want to share. You won’t get much branding if all you do is chase customers and backlinks to no avail. So the trick is to stop giving people another marketing mantra (which they are already sick of in fact), and start handing what they needed from the net. Go upload PDF files, e-books, videos, and presentations that might help them or catch their interests, and all things shall be added unto you.
5. Commenting and Joining Forums The thing about off-page optimization is that no website is an island. If you want to build a community or find a set of followers, then you have to interact. You cannot get links without giving some. Get involved with discussions, comment, and enter some pact of link exchange. However, avoid the bad neighborhood. Interacting or being connected to infamous or malicious websites may give you the juices, but it will also damage your reputation. Remember to partner only with sites relevant to your industry, not unless they’re Matt Cutts.