No Agency Can Guarantee You Rankings
If there is one thing you need to know about working with digital marketing services, it is to avoid those who guarantee you positions. Since the beginning of SEO, the offices have been trying to attract customers with guarantees “too good to be true”, stating that they can help you get page 1 standing only a few months away. Oh, if it had been that simple! We are sorry to say that no agency can guarantee you that a number 1 place on Google is only the way SEO works.
BUT WHY CAN’T AGENCIES GUARANTEE RANKINGS?
Despite all the best SEO clinics, in collaboration with the best agencies and SEO on the market, there are particular aspects that we simply can’t control. Rankings change daily due to factors such as local search, algorithm upgrades and competitor features. Unfortunately, no one knows exactly what Google is around, and if the next major update will be published. So, while you are on page 1, launching a Google update could indicate that your positions are dropping significantly the next time.
While a fantastic service will follow and try and do everything possible to correct them, they cannot guarantee to recover you on page 1. Digital agencies can simply execute best practices SEO practical approaches to improve your visibility on the Internet. We could do our best to improve the positions, but page 1 is something that is perhaps not guaranteed, the only thing we can guarantee is to provide the best possible information to help your website attract traffic.
“BUT WHAT ABOUT AGENCIES THAT SAY THEY CAN GET MY SITE RANKED FOR 30 NEW KEYWORDS?”
Also, be sure to stay away from offices that promise to receive your website’s ranking for a fixed amount of keywords. In such cases, offices will choose a group of keywords that they will understand are not too aggressive, which means that they will have a fairly high success rate. You might wonder what the problem is? Just because you are ranked on keywords does not mean that these keywords have a search amount or that they can generate traffic to your website. Basically, your website will not be better off.
RANKINGS DO NOT HAVE = SUCCESS
It is always important to keep in mind that positions are not synonymous with success. As mentioned above, the ranks are unstable and fluctuate frequently. In addition, it is essential to ensure that ranks do not lead to traffic. Getting visitors to click on your website goes beyond the ranking on the page, you have to think about things like competing with your metonyms and descriptions, how well they are optimized?
Regardless of this, theoretically, rank number 1 for a group keyword will provide you with more traffic. Successful, isn’t it? Wrong. You’ll need to understand why customers search for a job on Google, they look for advice or the answer to their question. When they land on your website and find that it does not suit them and does not provide them with all the information they need, they can leave. Not only is this traffic futile, but it can lead to high overall rebound prices and a reduction in session duration; it signals Google partners by using a negative user experience, which can affect your SERP ranking. After measuring your SEO results, it is important to check beyond the measurements of the dressing table!
IF YOU DON’T BELIEVE ME, TRUST GOOGLE
Google themselves have verified as part of their guidelines “no one can guarantee a #1 position on Google”, so these agencies could not be promising something further from the truth…..