Local SEO For Local Business Owners Local SEO
Having a business website listed on page one of the search engines is a massive step towards creating the maximum amount of traffic to the site possible. Local SEO (Search Engine Optimisation) is having your brand or business placed in front searchers looking for you within the area that your business is situated. Search engine optimization is all about the organic search results which show up at the top of the page.
This means ranking on the search engines like Yahoo and Google without payment of any kind. This is in contrast with paid advertisements. Localized SEO increases the organic traffic to the website by differentiating said site from its regional and national competitors. Keep in mind that customers prefer local businesses partly because of the close proximity and local SEO will bring the website closer to its target audience.
Search engine optimization plans usually focus on increasing the visibility of websites by pushing their rankings to the top of the results pages, say, the first link on the first page. Localized SEO narrows down the search results to a certain geographic area based on the keywords used, thus, the addition of the specific area to the main keywords (i.e., plumbing services Glasgow). It must be noted that search engines are now including brand citations and mentions in their ranking algorithms, thus, emphasizing the need for growing your brand via a localized SEO plan.
Why let your small business be swallowed by the big businesses in your market niche? Local SEO can be used to grow your brand online mainly by adopting a more targeted approach on your identified geographic market instead of competing with the big boys on a wider scale. Think about it, your small business has a better chance of achieving visibility and credibility among online customers if and when you target areas where the number of competitors is relatively small. The general rule is that the less competitors the more opportunities to play the game at profitable levels.
Use long tail key words and phrases relevant to your target local markets where customers are more likely to be interested in your products and services. For example, instead of targeting customers in urban areas, optimize for rural locations in your locality. Yet another reason to opt for local SEO plans is the common sense observation that customers tend to buy from local businesses because of the sense of community, reliability and trust between the business owners and themselves. You may be unable to compete with big brand names on keywords like “wedding dress suppliers” but you can compete on keywords like “Manchester wedding dress suppliers”. Because of the increased visibility of your website in local searches, you have more opportunities to encourage customers to make actual purchases or visits to your site.
This will translate to increased sales and profits for your business. The assumption here is that the online traffic has not only increased in quantity but has also increased in quality. Keep in mind that quality online traffic can mean the difference between making a sale and wasting the SEO efforts.