Digital Marketing Jargon Breakdown

Digital marketing is one of Those businesses that’s filled with jargon, and we are likely guilty of moving just a little jargon mad from time to time… Thus now we thought we would assemble a review of the keywords we frequently refer to if we are speaking about electronic marketing, so if you are unsure, it is possible to double check .

REFERENCY

SEO stands for Search Engine Optimization and it is the complex procedure to promote positions, as well as your presence on the Internet in the various search engines.

SERPS

Means ‘search engine results pages’; you will normally hear the term ‘move higher in the SERP’. This is a website transfer higher up in search results, or positions, to this important number one place!

RANKINGS

Rankings Refer to where you are sitting at the SERPs, i.e. when your website is on the top of search engine results, then you rank position 1 page 1. Everything about 1-10 is on page 1, 11-20 on page 2 etc…..

BACKLINK

A Backlink identifies a page that is linked to a web page. If your web page has a lot of backlinks, then you are more likely to rank high in the SERPs, because backlinks work as an indication of authority and trust from Google’s eyes.

LOCAL REFERENCING

GMB

GMB Is the ‘Google My Business’ profile also appears this way.

Each company can create or maintain a GMB profile, it is also an essential tool to inform customers about information about your company, for example speech, opening hours and your own contact details.

NAP

Perhaps not The kind of rest you would like to have more than,”NAP” in email marketing identifies a name, address and contact number. It is crucial that your PAN is consistent on the Internet in directories, on your website and on other web pages in order to increase regional rankings in search engines.

SNIPPETS RICH

Bits Text, visual or data content that looks like an overview of a Google search engine results page, so take a look at the illustration below.

CPP

CPP

Starting with the basics, PPC is’Pay Per Click’ and describes a form of paid marketing in which advertisers pay for each click received in their own ad.

PRINTING

Describes the number of times your ad has been seen, consider it as an opinion.

CTR

This describes a “transfer rate”, and you will often hear that you would like to get the maximum potential of CTR. It is calculated by dividing the number of consumers who clicked on an ad by the number of impressions that the ad occasionally acquired by 100. For example, if an ad has acquired 2000 impressions and 80 clicks, then that ad will have a CTR of 4%.

QUALITY SCORE

Each ad you submit will probably be assigned a “quality assessment”, and this is where an estimate of its quality is actually created. This is related to the planned CTR, advertising relevance and the meeting with the home page. The higher the quality score, the lower the price you will pay and the more ads you will receive.

DIS

The maximum amount you are willing to pay for a click in your ad.

CBC

This describes a “cost per click”, which is the volume you spend for one click in your ad.

CONTENT

CONTENT

Written, visual or sensory information that can be found in a variety of different formats such as sites, images, reports, computer graphics and films.

COPY

Duplicate Describes written material or articles, such as the text of this blog article, or even the text contained in a search ad.

TONE OF THE VOICE

The tone of the voice functions together saves, it does not refer to this term option, however the way the words are mentioned, or to see. It is important that this remains consistent and in line with your brand image.

CONVERSION OPTIMIZATION

CONVERSION

A conversion is otherwise called a result. But, depending on the marketing effort, it is the stage where the consumer carries out the actions you want him to carry out and reacts to a call to action.

CONVERSION RATE

Usually presented as a percentage, this amount is calculated by dividing conversions by the number of clicks or website users (depending on the conversion speed) by 100 and reveals the rate at which your website or ad ends with a conversion.

USER DAY

User travel is to identify how users navigate your website and the knowledge that the route they choose to the target conclusion.

TEST A/B

A/B Testing is the procedure of comparing 2 separate versions of an ad or landing page, to decode that one is much more able to force the conversion.

TECHNICAL

RATES OF BOUNCE

Bounce speed is a number that will show the proportion of consumers who own your website, who will not navigate to another page or perform any other action on your website during their session. In other words, they do not show any involvement on your website.

XML SITEMAP XML

A Sitemap is basically a document that lists the pages of your website so that Google and other search engines can better understand and browse the content of your site. You can normally find it by studying websitename.com/sitemap.xml

BROKEN LINKS

A broken connection, or even a 404 error, occurs whenever a page includes a hyperlink to a page or resource that no longer exists.

301 REDIRECT

A 301 redirect is a permanent redirect from one URL to another. For example, in the event that you change the URL of your web page from websitename.com/this-is-is-is-about-us to websitename.com/about, you would place a 301 redirect to the old URL pointing to the brand new one, which means that when users tried to visit the first page, they would automatically be redirected to the new one.

STRUCTURED DATA

A specific code that makes it easier for search engines to view and display the content of your own website.

IMAGE OPTIMISATION

It is about pressing an image, while maintaining the quality to ensure that it loads quickly into a web page.

How many of them did you know? Less or more than you thought?

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