New Age Professional Profile: Digital Marketing Manager
Digital Marketing Managers also operate under the job title Digital Marketing Expert. Your attention is focused on the optimal positioning of your bread roll in the digital media. The supervision of company-owned social media activities also often falls within her area.
What are the tasks for online marketing managers in everyday work? For example:
- Conception and implementation of online marketing campaigns
- Operative and strategic management of search engine advertising, also called search engine advertising (SEA). This is used, for example, to control banner or text campaigns.
- Content Marketing: Planning of content processes that contribute to the values of your own company
- Control of Google AdWords accounts
- Creation of performance reports
- Preparation of important key figures for your own team and management
- Creation of competition and market analyzes
- Responsibility for the conceptual design of digital campaigns – often in cooperation with external agencies
- Control of the in-house newsletter marketing
- Social media management
A whole range of tasks that an online marketing manager has to work through every day. Is that feasible at all? Yes! Because usually online marketing managers work with agencies and editors.
These take over the creation of creatives , campaigns , videos , images and texts . The Digital Marketing Manager is the place where everything comes together and from which the information is scattered into the digital channels.
In larger companies, it is often the case that the various areas of online marketing are taken over by several people. Then there are, for example, content managers , social media managers and performance managers who work hand in hand.
The Internet and advertising on the WWW are booming. Content and social media marketing in particular have experienced a real boom in recent years. In this respect, online marketing managers currently have good chances on the job market . The work-life balance is generally balanced because the area is easy to plan and control.
How do you become an online marketing manager?
Many roads lead to Delhi and at least as many in the profession of online marketing manager. There is no classic training. However, the job requires a mix of economic understanding, analytical skills, creativity and a feel for trends and topics.
Many employers therefore require a degree from an online marketing manager . For example from the following areas:
- Business studies
- Media or communication sciences
- Media or business informatics
- Social sciences
This does not mean, however, that job applicants with an education such as that of a merchant or a merchant for marketing communication are also out of the question. However, all of them generally require several years of experience.
This does not necessarily have to be demonstrated by employment. Employers can also be convinced with practical semesters and internships . However, it may be that the job applicant is initially offered a traineeship with little work experience . This is a kind of training in the company.
Employer: who is looking for an online marketing manager
Vacancies for online marketing managers can be found in companies of all industries and all stripes. This includes:
- Public service
Salary: What do you earn as an online marketing manager?
The gross monthly income of online marketing managers depends on the industry , the region and the size of the employer with whom they work. Training, professional experience and responsibility also have a significant impact.
According to the information on Naukri.com, the average gross annual income of online marketing managers aged between 30 and 40 is between 7.5LPA and 20 LPA gross per year.
Entry opportunities: The prospects for online marketing managers
As already described, the job market for online marketing managers is currently cheap. However, certain prerequisites for an optimal career must be met. As in many other digital professions, online marketing managers have to be very flexible . For example, they always have to adapt to new trends and tools.
Application: How do online marketing managers score?
Digital marketing managers can shine with the following talents in their application documents :
- First relevant experience
- High level of initiative
- The ability to guide people and to be able to give specific letters
- Don’t be afraid to take responsibility
- Fluent in English
Career: The development opportunities as an online marketing manager
The career prospects for online marketing managers are diverse. Within a company, a classic ascent from team member to team leader to management is possible if everything goes well. Alternatively, there is also the option of setting up your own seo agency .