SEO

The method in which various works are performed has changed over the years. No longer do businesses need a 24\/7 presence of people at the office. A lot of work is being outsourced and more often conducted online. SEO for accountants is one method of finding such work. Whether a business needs to have basic double entry bookkeeping performed or have their financial situation assessed, they can have that conducted over the internet. Accounting firms compete over the internet in order to provide services to companies and success depends on how they have optimized their website. Being visible is essential to compete in such environment.

A well optimized website takes into consideration the following:. – Keywords optimization. For any website, being visible on the web depends on the type of search conducted by users for the specific product. Having the correct keyword will ensure that your website is visible.

– SEO guidelines. Search engines take into consideration different guidelines in order to crawl and index a website.Having a good ranking is determined by how well your website is optimized for search engines. Such optimization takes the form of having the correct title and subtitle on each page, the correct key word density as well as the correct tags and Meta tags.

– Back links.Consideration is often given by search engines on the number of links leading to a website. The more links to your website, the better the ranking that may be provided by search engines. – Social network. An increasing strategy in internet marketing is the use of social network website in order to increase popularity. Websites such as Facebook offers the perfect platform to post relevant details of your website and encourage people to visit your website. Having a page on Facebook or other social network can help increase traffic to your site.

– Blogs. Even though most of the work done by accountants is of a confidential character due to the nature of the work, having a blog on your site which may discuss specific accounting related issues may attract a discussion and increase traffic.

– Website content. For search engines crawlers to properly index your website, the content of each page must be related with the title and be relevant to the service being provided. Proper content should have keywords in the specified search engine density so that crawlers do not consider the page as keyword stuffing or spam. Accounting is very essential for any business. SEO for accountant helps businesses find relevant accounting firms that can provide their services online.

Individuals that are looking for various accounting work can also search specific accounting related keyword in search engines. With the internet, the boundaries between work are blurred and many different jobs can be undertaken anywhere. Being successful almost requires proper optimization of website for obtaining increase traffic. Using all the tools for search engines optimization is the difference between success and failure on the internet especially in sectors where competition is very fierce.

Online businesses have a continued need for new, original content for their websites and blogs. Since every entrepreneur may not also be an excellent content writer, the need for professional content writers with an expertise in search engine optimization is inevitable. If you are faced with a similar situation, you may benefit from knowing how to find the right content writer who writes good SEO content that will add value to your business website and also improve your search engine ranking. Another important element to take into consideration before hiring a content writer is the cost. You need someone who writes well and charges a suitable fee. One option could be to interview writers as you would for a regular position in your business.

However, a more convenient, speedy and economical option is looking for content writers on the Internet. In an effort to go through the whole process very quickly, many online business owners simply go to an online writing service or a content writer’s blog, and place an order immediately. If you do the same, the possibility that you may not end up with good-quality content is quite high. Simply because the website of the content writing service looks good does not signify that they will definitely provide quality content. The professionalism of such a service should be assessed on completely different parameters. You need to deal with this process very carefully, diligently and patiently to find the best content writer for long-term benefits to your business.

Before you initiate your search for an SEO writer, determine the amount of money you are willing to invest in the content. You need to then look at the price that the content writer or service is asking for. Your objective is to find a writer who fits your budget, while producing excellent SEO content. You may come across a few affordable options among the writing services that produce good-quality content in comparison to the more expensive ones, but generally, you will get what you are paying for. To start off the process strategically, start by exploring your online options by conducting a keyword search for SEO content writers.

You will end up with a long list of possible content writers and content writing services. Review the websites critically and select the ten best options. Start communicating with them and ask for their pricing strategy. Ask for references and samples from the writers who are asking for a higher fee as well as the ones charging a comparatively lower fee. You will get an idea about the difference in the quality of the writing and use of SEO strategies, such as keyword density and appropriate use of these keywords. A good writer should be accessible and visible. To determine the authenticity of your SEO content writer, you can check their profiles on Face book, Twitter and LinkedIn. The response time of the content writer will also establish their professionalism with replies to emails not taking longer than 24 hours.

Establish a communication strategy such as email, texting, Skype or messenger options. Most content writing does not require technical expertise, therefore, instead of hiring a technical writer, look for a writer with a humorous and conversational style. The tone, quality and writing style are what make online content effective. These qualities will determine how well readers will connect with the content. Avoid hiring fresh writers because experience in web content writing is extremely important. Lastly, treat your selected writers well, because establishing a professional relationship with good writers will motivate them to produce good content, meet deadlines, thus improving your online presence and SEO efforts.

The quest for creativity and quality is regarded as the basis for writing good content. Labor Originality is also necessary. As the name suggests, an SEO writer was looking to attract traffic to a website through the correct use of keywords in an article. Key phrases or keywords are very familiar with the intention of a well-written article.

Some of the key points to consider in SEO article writing include the following

1) An article good SEO should be informative and captivating. Any reader of this article should be left to the desire to read everything from beginning to end. The extent of the material must be available to the readers. That is, a well-written SEO article should reach the target audience.

2) Another consideration element of Scripture is the level of grammar and language. A good writer takes a great interest at that level, and the use of grammar. The credibility of a written article is enhanced when using the appropriate language. The author will try to give an article with structures attractive and appealing sentence.

3) Complete ideas brought by a writer is significant for the readers. No one takes the time to read articles that are incomplete or do not have completeness. To be effective, the authors of the article SEO finalize their ideas and give visitors an incredible masterpiece. For example, a writer who asks questions instead of providing answers in an article that seeks to explain the plans is not only worsening the matter, but also insufficient evidence.

4) The strength of a product is seen to what extent research has been done about it. An excellent article is well researched and presented with originality it deserves. An author identifies the main areas of interest by selecting the best ideas for research. Through research, the author can find a fun and interesting article that is relevant to readers. Remember the key point here is to ensure that Article writing attracts more visitors to your website. The research is used to identify it and nails.

5) SEO article writing also requires meticulous attention to some useful tools. An ardent writer should try to have internal and external links, and can also choose to use appropriate images in the article. The length of the article is also a factor to consider. Although there is no standard rule at this point, it should not overload the reader with too much writing. Going readers crops, many readers prefer less bulky items and presenting too many words in an article may lower interest readers.

Every time something new comes out and gets outrageously popular – and people start making money from it – someone comes along to sound the death bell. It’s normal and happens with almost everything – from fashion to electronics, to yes – even online writing. For a few years now, some have been saying that “SEO copywriting is dead.” As the developer of an SEO content writing course, I received an email from a reader wanting me to explain if this was true.

He wrote, in part: He provided links to a couple of articles, which I did read. Following is my opinion on the death of SEO copy writing.

FYI, I own an SEO writing company, so this comes with a healthy dose of first-hand insight.

Why So Many Think SEO Content Writing Is Dead The number one reason – in my opinion – so many ring the death bell for this form of technical writing is that there’s so much junk polluting the web masquerading as “search engine optimization writing.” You’ve undoubtedly run across these types of articles, which probably frustrated your search efforts to no end. They’re usually keyword stuffed (to the max) so general in nature that they’re useless and barely cover a page (eg, 200 words, with the keyword phrase taking up half this word count).

Yes, This Type of SEO Writing Is Dead And the SEO writing professionals who say SEO is dead are right – THIS type of copy is dead. Search engines like Google don’t want it, and have been taking pains to eradicate it seriously for the last couple of years now. So in a sense, yes, you could say SEO copywriting – in this form – is dead. But, good SEO web writing is not dead – and it goes by the name of… Themed SEO Content:

The Rebirth of SEO Copywriting Is Reborn Instead of focusing one specific keyword phrase – and repeating verbatim, ad nauseam in an article, a themed SEO article focuses on a myriad of keyword phrases – in the same article. Remember, search engines are just machines they’re robots. They’re not human readers.

Hence, they come across (ie, “read”) a block of content with the word “apple” in it, they don’t know if you’re talking about apple pie or apple computers. So if you’re taking about apple pie for example, it’ll expect the article to contain some phrases like apple pie recipes, how to make an apple pie, etc. It wouldn’t expect to see phrases like iPod, hard drive or iTunes – all computer-related things. FYI, eradicating keyword-stuffed copy is what Google’s Panda and Penguin updates were about to a large degree, and why they formulated what I called ” Google’s SEO Writing Guidelines ,” which was the real birth of themed SEO content, in my opinion.

Why Themed SEO Web Content Is So Valuable Themed SEO content is so important because it helps search engines accurately discern what a piece of web content is all about — and keeps keyword stuffed content from rising to the top of search engine results. And Google knows that spammers (who are big users of keyword stuffed content) aren’t going to take the time to do keyword research to come up with secondary and tertiary keyword phrases to use throughout the article. And, they’re not going to take the time to write a 600, 700 or 1,200 word post / piece of web content.

This is why themed content costs more to create – and gets rewarded more by search engines. And, what does this mean for SEO copywriters – more work – at higher rates, which is a good thing for all online freelance writers.

SEO content writing is the art of writing content for your website and blog. The article marketing tips provided here will enable you to combine effective SEO content with a powerful advertising and linking technique that Google likes. First some definitions.

What is SEO Content?

SEO is short for ‘search engine optimization.’ It is critical to your online success that the individual pages on your website and blog are easily scanned by search engine algorithms and that they provide the data essential for indexing, and then the content for an actual listing. It is not the objective here to explain how search engines work and the differences between indexing, listing and ranking – though I will give a brief explanation later. Let’s just say that these latter three items of vocabulary are presented in increasing order of desirability. Your page cannot be listed without it being indexed, and cannot achieve a high ranking without being listed. I will be using Google as an example of a search engine here because it the most important by far.

Effective SEO content writing can get your web page indexed. Whether it is listed, and the ranking it achieves in that listing, depends not only upon your content, but also on your promotional techniques such as article marketing. Others include author rank (making sure your name is associated with everything you publish online,) social networking activity (particularly with Google+) and links back from other authoritative web pages. SEO Content Writing The entire topic of search engine optimization cannot be covered with one article. It will take many articles to explain the workings of SEO in general.

This is restricted to SEO content writing, which refers to the content within the ‘body’ section of your web page HTML or source code. A large part of SEO also lies in the ‘Meta’ data contained in the ‘Head’ section of the source code. The word ‘Meta’ has many meanings, but here it means ‘related to’ or ‘about.’ The Meta data offers information relate to the content of the web page. Examples include the ‘description’ of the content, ‘keywords’ used and the ‘Title’ of the page. Such data will be displayed on your listing in Google. The title of your Google listing is the content of your ‘Title tag.’ The description is what you write in your ‘Description Meta tag’. In other words, while readers of your web page or blog see only the SEO content writing between the two ‘BODY’ HTML tags, Google users will see only what is contained in your Meta data, between the two ‘HEAD’ tags – until they click the published link when they will see your ‘BODY’ information.

SEO content writing is about providing as relevant information as possible to the subject of your web page. Google judges each page/post in your website or blog on its own merit. Here is what happens when somebody carries out a web search. How Search Engines Work When you create a website, and persuade Google to ‘spider’ or ‘crawl’ it, the complex statistical mathematical formula known as an algorithm or robot (Googlebot) will scan the entire content of your site.

It will then index the URL of each web page according to its content. When somebody carries out a search using Google, the listing algorithm with establish the relevance of your web pages to that search term using its latent semantic indexing (LSI) algorithm. This will use the keywords you have used in your SEO content writing and the semantic relevance of your vocabulary. The overall ranking algorithm will then rank your page according to this information in addition to a large number of other factors (e.g. Meta data.) Your ranking is where you are listed in Google’s search results pages for that search term (keyword.) SEO Content Writing and Google Ranking By writing about your topic in a natural way, and avoiding excessive use of keywords, SEO content writing can help you attain a Page #1 listing – or top 10 ranking.

That is only for the one search term used by the person seeking information. If they use another term, then your ranking might be different since the algorithms will be using different data. By using professionally written web content, you can maximize the chance of your web page or blog post being listed for any particular keyword. Some of the better SEO content writing services will also check your source code and offer you advice on how to improve your Meta data. Article Marketing Tips Article marketing involves writing articles on the topic of individual pages of your website and then submitting them to publications that specialize in web content. There was a time when some such directories published anything offered to them, irrespective of quality.

The Google Panda indexing algorithm update delisted content from many of these directories or ‘content farms.’ It was believed by some that article marketing was then dead – but far from it! It is stronger than ever, because the better directories tightened up on their publication criteria.

Try to get bad grammar or spelling past Ezine Articles reviewers and you will hit a brick wall! Of all the SEO content writing and article marketing tips you should take, the main two are to make sure your article contains writing of a very high standard, and that your SEO content is 100% relevant to the topic of the page you are promoting in your resource. Any less and you will fail.

Since mobile internet is becoming more and more popular for those on-the-go it has become vital for businesses to invest in the best quality solutions for making sure a website is available on all platforms. By optimizing a regular site to appear clearly on the mobile devices a business is certain to see an improvement in trade. Latest research indicates that a web user is more likely to shop with an online business if the retailer features an optimized mobile site.

Here are some of the key qualities to expect with the websites that are optimized to be fully compatible with a mobile platform:

User Experience: A dedicated mobile website is that much easier to view and read on the smart phone and tablets. A full-sized website intended for viewing on a PC is often quite difficult to view on the handheld devices. Mobile optimized sites offer a much improved experience for the user and greater satisfaction.

Download Speed: A much smaller mobile site is certain to be faster to download when compared to attempting to view a main site which is very graphic and media intensive. Special coding is used for the mobile site which offers optimal loading speeds and less time waiting for a page to load.

Special Functions: Many of the mobile sites offer the ability to include special features at the time of coding and designing the website. Using the click-to-call feature is likely to be highly desirable for those that are searching for products and services to order or research online.

SEO – ON/OFF Page : A further quality aspect of creating the dedicated mobile site is the ability to improve on the SEO and search performance. If you want a website to rank well in the popular mobile-friendly search engines it will be highly beneficial to invest in the optimized mobile website.

Brand Recognition: If you are to offer a uniformed theme for all online and offline marketing services you will certainly have a greater chance of introducing the right contemporary brand identity. A high-quality mobile site is certain to give a great first impression.

Connectivity and Portability: Due to the fact the handheld devices are accessible any time, and anywhere, you will certainly appreciate the ability to offer the required information wherever a potential customer might be. An easy to use mobile site will mean that you are able to get in contact with the target audience with complete ease.

As an SEO specialist in India, I often find myself pulling my hair out and screaming into my monitor when I see a website that has been built without any consideration for optimisation. Ten to fifteen years ago, designing and developing a website in a way that you personally thought looked good and might please your audience was enough and quite simply it did the job.

But as today’s market sees virtually every business have some form of online presence online marketing is a never-ending battle. As a result of this extreme competitiveness it is no longer enough for a website to just ‘be there’ for real success it has to be designed and developed to be easily discovered by the search engines and that is where SEO comes in. SEO is search engine optimisation a marketing strategy that ensures a business website can be easily found for popular search terms.

Whether your business specialises in “cheap legal advice”, “small business accountants” or “hotels in Birmingham” with users rarely going past the first two pages of a Google search successful optimisation can ensure you reach the masses, gain new customers and hit those all important sales figures.

Many business owners, whatever their business size will come to me, show me their website and say “please can you make it rank in the search engines?” without having any idea of their keywords or the amount of work that is involved. If I consider working on a website, the first thing I will look at is whether the website has been designed with optimisation in mind because although we may not know the full details of the search algorithm, what we do know is that URLs, page titles, tags, on page content, content keywords, descriptions, images and even structure can all be considered when those search bots attempt to deem your business worthy.

For this reason, when I begin an SEO project, the first thing I will ask is “did the website designer/developer take SEO into consideration?” a site must be optimised to its very core which is why, from the moment the web design process begins SEO must be a factor. Without an initial, clear understanding of SEO you risk facing incomplete or missing Meta data, URLs that need reconstructing, content that needs rewriting and in-fact your whole site may need to be re-tweaked and new pages created.

It really is that simple website design and SEO go hand in hand. Ensuring your website is designed not only for users but for the search bots will benefit your business in the long run and ensure you have a better chance of ranking for even the most competitive terms. Was your website designed with SEO in mind?

Facebook is the largest site in the world, or it ties with Google as the most visited site, and people spend much longer on the former than the latter. The majority of people play games and chat with their friends, but they also follow all the celebrities and public figures who they care enough to watch. Social media is the way people connect with other people, and you can easily send a tweet or a message to almost anyone you want, or to a TV show, company, or small business through social media. Almost everyone has a Facebook page, but what you may not have thought about is that Google loves ranking the pages on Google so that people can easily find it, and this works not just for brand names and names of celebrities, but any phrase you like. This is one of the factors also these days for off-page seo techniques

After having done some testing, I’ve worked out that it’s easier to rank a Facebook page from scratch when compared to a WordPress website on a new domain given all the same back links, but one of the most important things is to get internal links within the site. Building Internal Links Inside Facebook The easiest and most obvious way of building links is through the number of likes you have. People like your page and often a publicly visible link appears on their profile to yours.

This is a high page rank do follow cross link inside the site, and it’s one of the main ways Google determines which pages are important enough to rank. Another way you can build links is to comment on other pages with a @ symbol followed by the name of your page, which leaves a public link from another page to yours. You can also create other pages and while using Facebook as that page, like your own page, and this creates a permanent link on the timeline to your page. Engagement figures are important as well, Google takes into account all the same things that Facebook’s Edgerank algorithms take into account, and a lot more.

The general idea is that if you make a quality page with lots of content on each part of it, add a few apps like Just Redirect and Static HTML: iFrame Tabs, get lots of likes, make cross links from relevant pages, (without spamming), and also build quality back links, your page will rank for a medium competition Google search. If it doesn’t, then you need to build more layers to the link pyramid using only the highest authority sites, seek guest posting opportunities, publish posts more regularly, add photos to photo albums with relevant text in the descriptions, get more likes, and build more cross links.

You will get there if you already have an idea of how to rank sites, and it depends on how big the search is as to whether it will be worth it. Some would say that it’s better to rank a site as you have more freedom to do anything you want, and to publish multiple pages on a blog. The Facebook page is just one click away from the site, and you can have all the same important things on your page like Pay Pal buttons, videos, subscriber forms etc.

People feel comfortable within Facebook, it’s a user-friendly environment that people are used to, and a like is very valuable, similar to an email subscriber, because you can continue to sell to, or rather engage your fans for life.

I hear some actors in the SEO industry are starting to coin the phrase Social Media Optimization or SMO. Today I want to look into what SMO means and see what basic SMO strategies we can follow. Basically, Social Media Optimization is a strategy geared towards gaining traffic through all kinds of social media, from popular user networks such as Facebook or Twitter to social bookmarking sites such as Digg, Delicious or Reddit.

By taking advantage of the force of users sharing your content, you get both inbound links to your site (which helps in your Search Engline Optimization efforts) and traffic directed towards your content. While traditional social media such as MySpace or Facebook relies on users creating content about your site (although naturally based on what you offer), social bookmarking sites depend more on users simply sharing the content that you create on platforms where other users can find these recommendations and vote for their favorites, as well as comment and rank them.

Not only will your content on a social bookmarking site create a buzz about your company, but the traffic you will be getting will be of a higher quality than other traffic options. Why is this? Because visitors directed towards your site will have been informed of the content beforehand, and are therefore less likely to not be interested once they access the site. The buzz, specifically on the Internet, can help your firm gain a reputation for knowing their business. So, once you have good quality content, not only should you try and bookmark it on these social bookmarking sites, you should also encourage others to do it.

This doesn’t mean getting your family and friends to vote for your content out of the goodness of their hearts (although that does not hurt either!), but setting up the buttons on your site which will allow your enthusiastic users to support your efforts and share them with others. Social Media Optimization is also about the community, which means that it will be valuable to spend time on sites building a following and creating feedback.

This way, you will be able to build up a following to your activity and be sure that whenever you post something, you’ll have a number of loyal followers who will read it. The last important advice I’d like to give is for you to carefully watch at how different sites work before you jump up and submit all your content indiscriminately. Spam is widespread on these sites. Users are wary of more and will be quick to veto you from ever participating on them if there’s any suspicion of malpractice. So take time to find out how social bookmarking sites work and take it slowly: hurrying may lead to mistakes.

By now you might know that most good social bookmarking sites place nofollow commands on links, meaning that these are not useful for SEO (Search Engine Optimization) strategies. So, you may rightly ask yourself if having a social bookmarking strategy is not helpful for getting top spots on Google. Is social bookmarking for SEO useless? Happily, the answer is no.

First of all, widespread exposition to your content on big sites can get you noticed on other, smaller sites that dofollow links. By having your work exposed on prestigious sites, you yourself gain prestige. Indirectly, this means links because people will not only read your current work, but will also be more likely to read your future work if you become a respected voice in your niche market.

Secondly, there are a number of useful social bookmarking for SEO sites which dofollow links back. These websites are smaller in size and seem to appear and disappear a lot, so while they are not great in the long term, they are useful for a one time boost. Mind you, they won’t be sending lots of traffic your way, but they are providing a backlink to your site: no more and no less. But there is a more important factor to take into account and which has to do with SEO and its dangers. A recent change in Google’s algorithm left thousands of companies in the U.S. floundering when they suddenly found they had dropped full pages on their Google rankings.

They had gone from making a living to making virtually nothing in just one day. Social bookmarking can protect you against this. If you share helpful and important content on delicious or any other site, and your business is good, you can ‘transfer’ a portion of the community onto your site and make them regular clients. In this way, not only will you see a surge in revenue, but you will also protect your business against these sudden modifications in the Google algorithm. In conclusion, social bookmarking for SEO is mainly an indirect process, but a useful one as long as you remember that content is still king and that you work patiently.

By spending less than an hour a day – every day! – engaging users and luring them to your site, you will see solid long term results which will bring about a lot of positives for your business, making it more solid against the unforeseen changes that Google brings about. I know, I just said content is king and some SEO’s out there may be wringing their hands. But that’s the whole point of a good social bookmarking for SEO strategy (aside from participation): sharing great content and getting it noticed by lots of other users and websites.