Beginners’ Guide To A SEO Health Check
In our blog article seo article of 2019 is full of simple and achievable ideas that you can use to perform a better SEO health check on your website. It is possible to use these basic actions to be able to evaluate the unique aspects of your website that could have an impact on your Internet operation. Why set new goals and challenges on your own, if the foundations you have put in place are not perfect? Keep reading the article below to get an easy manual, without any nonsense to perform an SEO health check that convinces you that your site is ready for the upcoming season!
TOOLS OF USE
You wouldn’t do this DIY work without making sure you had all the essential tools at your disposal, would you? It is exactly the same with regard to the execution of your SEO audit. These are the 5 best tools we recommend, but if you have others that you prefer, don’t hesitate to use them, you will find hundreds of them on the market!!
- Screaming Frog
- Google Search Console
- Google PageSpeed Insights
1. CHECK YOUR USE OF PAGE TITLES AND META-DESCRIPTIONS
Your metonyms, or badges, give your web page a title and are important from the point of view of referencing and usability. Not only do they inform users of the exact nature of the page, but a meta-name also gives search engines an indication of the subject of the articles and helps Google choose the importance of your page for a person’s search.
Similarly, meta-descriptions are an extract summarizing the content of a web page and the appearance under the URL of your web page from search results. Although not a direct ranking variable, a meta tag description helps users determine whether or not to click on your website in the SERP, so it is essential to ensure that it is as illustrative and participatory as possible!
TOOLS OF USE :
By using Screaming Frog, you are able to crawl your entire website (if you have more than 500 URLs that is absolutely free, in case you have more than that, you will need a license) to get meta names and descriptions to your web pages. You are able to observe a variety of different elements on these components, such as pages that have duplicate page names or that can be ignored by meta descriptions.
If you want to quickly examine the title of the web page and the description of the meta tag of a web page, or only a few of them, I recommend using MozBar. This free tool allows you to easily see the description and title of a personal page, allowing you to quickly check if they need to be optimized. If you have not already done so, configure Yoast in your WordPress website to make publishing the titles and metas of your web pages as easy as possible.
2. THE CORRECT USE OF TITLES
Among the key elements we see if SEO job audits is your misuse of keywords on web pages. There are 6 types of input tags, ranging from H1 to H6. Be sure to comply with these instructions:
H1 — there should only be one H1 on each web page, which should be the first step.
H2 — for both subtitles, use them to structure your own articles.
H3 — H6 — to obtain less significant subtitles
Follow a hierarchy when using your current tags (from 1 to 6), so you can’t fail!
Use Screaming Frog to examine your H1 and H2, also determine where you will find all lost occurrences or maybe duplicates on a web page! Create your H1 the crucial point of the web page, and connect this selected keyword in the title of your page, the meta description and the URL when possible.
3. ARE YOUR IMAGES OPTIMIZED?
Having huge image files slows down your website drastically, so be sure they are optimized as much as you can (without compromising the quality of the class). Once again, take Screaming Frog to browse your website, and the instrument will provide you with a set of images that are larger than they should be.
There are many free tools that will allow you to compress files, a very easy solution to improve website loading time! Resume the tradition of improving images before downloading, so there are many tools you can use to resize and optimize your images, such as WP Smush if you work with a WordPress or Tinypng site.
4. CHECK FOR ERRORS 404
404 what? A broken page produces a 404 error, and it can happen that a page has been deleted or that there has been a change in its URL. Although 404 errors do not directly affect your positions, these pages can still be indexed by Google and create traffic, which means you will need to make sure that this traffic has been accepted in the perfect place. Review your broken pages, and redirect them to the new, more appropriate web page — or correct the web page.
TOOLS OF USE :
Google Search Console
5. DUPLICATE CONTENT
Ensuring that your website does not include duplicate content is important if this is the case, your website will probably be negatively affected. It’s only because it seems that you’re trying to throw away the SERPs with exactly the same hardware to be able to control the ranks, something that Google doesn’t react to.
In the last that you were more to use a very simple command to the Google search box, then “data:www.domain.co.uk”, then you can click on ‘pages in the site’ to mean replica articles, this attribute has been removed, unfortunately…….. We recommend that you use SEMrush, it is a paid tool, but it is extremely capable of identifying duplicate items (in addition to a wide range of warnings and errors so that you can think about it on our website).
If you know that you have duplicate article cases, consider either modifying the material or modifying both web pages (in the case of a filter like), use a meta tag label to point to the main page. It really helps to inform Google that we all understand that these are duplicate articles, but that’s the reason and we would like you to consider this site.
6. WHEN DID YOU LAST SUBMIT YOUR SITE MAP?
Do you understand the solution to the above question? We assume that no…… Fortunately, it’s really easy to do and it will help Google find your fresh content much faster. There are many programs you can use to create your site, we frequently use Screaming Frog; once you have downloaded the file to your website, simply resubmit it to Google with your Google Lookup Console — easy!
7. WHAT DOES YOUR PAGE SPEED LOOK LIKE?
Google must provide the greatest possible experience for customers, so part of it is to get this information for them as soon as you can, via fast loading websites on both the desktop, and mobile devices. 40% of most people abandon a website that takes more than three minutes to load, so it should be an absolute priority to ensure that your website runs as fast as possible.
Fortunately, there are a number of free programs on the market to watch the speed of your web page, our go-to being Google PageSpeed insights. Just place in your URL, and Google can provide you with a variety of suggestions that you can make to your website both on the desktop and mobile to receive it loading as quickly as you can.
So that’s it! Our 7 best ideas that you can use to perform a quick and effortless SEO health check on your own site. Now it’s just a simple overview and there are a variety of other facets It’s possible to check out on your website. If you would like more research on the well-being of your website or if you need help solving some of the problems you have discovered, contact our e-marketing group now!
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